In a move set to excite the people of South Africa, leading Australian retail brand, Cotton On, is thrilled to announce their new store opening at the V&A Waterfront on 30 May 2014. The launch will mark the Group’s 100th store in South Africa.
At 1500 square metres, the new Cotton On store will be the largest in the Western Cape and will offer collections from Cotton On, Cotton On Body, Free and Rubi Shoes. The stable of Cotton On Group brands will deliver on-trend basics and fun, affordable fashion which South Africans have come to know and love.
Since opening their first store in 1991 in Australia, the Cotton On Group has been rapidly growing with no plans to slow down. Now with over 1300 stores in 16 countries, the Cotton On Group maintains its commitment to reach more people across the globe. The Australian retail giant has been operating in South Africa since 2011.
Free by Cotton On, which launched in South Africa in 2013, will be available at the new V&A store catering to the free-spirited, independent minded boys and girls (9-14 yrs) who have outgrown the kids range and are too young for adults, but want to wear a brand that allows them to express their individuality and have fun with their fashion. Free by Cotton On makes it easier for South African parents who struggle to make a transition from Cotton On Kids to finding a brand that they feel is appropriate for their “tweens” to wear.
“We pride ourselves on the notion that there is something in our stores that absolutely everyone will love. Our aim at every turn is to ensure that whenever our customers walk into any one of our stores, they will leave happy,” explains Cotton On Group Country Manager,Johan van Wyk.
The new Cotton On store will open its doors on 30 May 2014, operating daily from 9am – 9pm, and will be located at Shop 146B V&A Waterfront, Victoria Wharf.
COTTON ON V&A WATERFRONT STORE LAUNCH FESTIVITIES
The Cotton On Group opens their 100th store in South Africa this Friday at the V&A Waterfront, Cape Town. The Group now has over 1300 stores internationally in 16 Countries.
In celebration of the new store opening, Cotton On will be hosting a number of activities on Saturday 7 June, with various giveaways, promotions and awesome prizes up for grab with a live DJ to add to the vibe as well as a style by blogger activation. Customers who spend R500 or more will be given the opportunity to customise and print designs on basic tees at the Aussie inspired limited edition installation. To add to the excitement, a pop up coffee caravan will be in-store, offering a delicious array of coffee blends and treats.
To top off the launch celebrations, Cotton On will also be activating a new Instagram concept in South Africa, calling on consumers to share their best ON moment while in store, tagging @cottonon, #cottononVandA and including their t-shirt size in the ‘comments’ section. The most creative and inspiring moments will be judged in real time with each entry receiving an ‘insta custom print out’ when exiting the store and lucky winners will receive a fashion tee.
To get involved and stay informed of all the exciting launch activities, follow the official hashtag, #cottononVandA on Twitter, Facebook and Instagram.
• Cotton On will get in touch with each winner directly.
• Winner’s to collect their prizes at the V&A store on 7 June 2014
• Customisation tees and prizes available while stocks last.
Follow FHCT on these Social Networks